Analytics Guru

Are you ready to harness all of your data sources, make sense of billions of rows of data, and display it in a way that brings the big picture – including patterns and trends – to life?


How Data Savvy Is Your Business?

Today, all organizations – regardless of their size – are inundated with data pouring in from every conceivable direction: operational and transactional systems; scanning and facilities management systems; inbound and outbound cus-tomer contact points; mobile and social media; and the Web. It’s structured and unstructured, messy and overwhelming, in incompatible formats, and often redundant and outdated.

Yet this flood of data can have huge strategic value for organizations that know how to quickly turn it into valuable, timely insight. That’s where analytics comes in. The right analytics tools give executives quick visibility into business performance, customers and even the future via pre-dictive analytics. At the same time, fast access to insights can make employees more productive and empower them to make faster, better decisions that lead to improved business performance.

It’s One of Your Most Valuable Enterprise Assets

If you’re still on the fence about the value of analyzing your business data – as well as the massive volumes of data being created by customers and prospects through social media – it’s time to get on the bandwagon. Write down the top five worries that keep you awake at night. For example, are you under pressure to find new ways to drive growth in an uncertain economy? Worried about eroding market share – or customer loyalty and retention? Need to mitigate and manage business risk more effectively? Analytics can turn your business data into trusted insights that can help you address these funda­mental business issues faster and more effectively – and ultimately drive better performance.

A global survey of 586 senior executives conducted by the Economist Intelligence Unit confirms this. Specifically:

“‘Strategic data managers’ – companies having a well-defined data management strategy that focuses resources on collect­ing and analyzing the most valuable data – are far more likely to outperform their competition financially than ‘data collec­tors’ or ‘data wasters’… In fact, 53% of these strategic data managers say that they outperformed their peers in the last fiscal year, 44% say they are on even par and only 1% said they lagged. Meanwhile, only 24% of data wasters outperformed their peers and 32% lagged.”

The report also shows that companies using “data-directed decision-making” for crucial decisions typically see a 5-6 percent boost in employee productivity.


Data Visualizations: Breaking Down the Barriers

Data visualization is the representation of data in a pictorial or graphical format. The purpose of data visualization is to simplify data values, promote the understand­ing of them and communicate important concepts and trends. Visualizations are the easiest way for people to process and interpret large amounts of informa­tion. They give business users the ability to use information intuitively, without deep technical expertise. Even novice users can create data visualizations that are meaningful, such as pie charts, line graphs, bubble charts and heat maps.

Advanced data visualization software supports more in-depth and complex analytics of massive volumes of data points. People can not only get insight into what’s happened, but also forecast what might happen and quickly derive the best business actions to – for ex­ample – drive profitable growth, boost market share and customer retention, and reduce risk.

mind map

As illustrated above, Visual Analytics, a new data visual­ization technology, allows business users to explore any size data in seconds, spot trends, and publish reports, dashboards and data visualizations on the Web and to mobile devices. It’s ideal for small, medium and large businesses and brings together all of the key capabilities you need to empower businesspeople across the enterprise.

Place Analytical Power in the Hands of Your Users

Our software has sophisticated analytics that are fully integrated into an easy-to-use, Web-based environment, making even the most novice user success from day one. Just about anyone can ask the toughest questions, create compelling visualizations and share them with others – without having to learn new skills or engage IT. Users with more analytic ex­pertise can speed model development processes by quickly identifying areas that warrant further exploration and anal­ysis, rather than resorting to trial and error.

Visual Analytics in Action

To understand the power of visual analytics, consider how SM Marketing Convergence Inc. (SM-MCI), an affili­ate of SM Retail Group, is using data visualization software. SM-MCI operates a loyalty program that enables customers to earn re­ward points when they shop with the SM Group. It captures large quantities of customer purchase and spending data based on a billion transactions. SM-MCI knew it was sitting on a data gold mine – but it needed a faster, better way to analyze it and put it to use. Management chose to imple­ment Visual Analytics because it empowered business users to look at data in new ways and see patterns in spending, rewards redemption, and customer loyalty.

Take the Complexity Out of Forecasting

Expand the culture of forecasting in your organization with easy-to-use capabilities that take the complexity out of forecast­ing, so that users of all skill levels can determine what might happen in the future. The software automatically chooses the most appropriate forecasting algo­rithm for the data selected. Go from Seeing to Truly Understanding Data

The software’s user-friendly features, such as “what-does-it-mean” pop-ups, explain the analytics used in visualizations in everyday business terms that all users can understand. You can view descrip­tive statistics to gain an overall sense of a particular measure. And geographical map views easily convey the meaning of geospatial data. Built-in hierarchy creation capabilities let users slice and dice the available data any way they want to – and without having to rely on IT.

Empower Business Users to Run and Share Ad Hoc Reports

Powerful ad hoc reporting tools let users design compelling, interactive reports, complete with interactive, eye-catching tables and charts that help decision makers quickly grasp the data’s meaning. Users can easily add filtering and drill-down capabilities to graphs, KPIs and other report objects, as well as choose from a wide variety of charts – 3-D bar charts with multiple lines, scatter plots, bubble plots, heat maps, tile charts, etc. – to best illustrate visualizations in an engaging way. Visualizations can be shared in a way that lets others interact with reports to answer their own questions and create new visualizations to get a deeper understanding of the data.

An interactive report-building interface puts a variety of options for designing dynamic reports at your disposal. You can create stunning reports fast and make them interactive by adding fea­tures such as filtering, highlighting, radio buttons, drop-down/combo boxes, and more. Support for native apps on tablets means you can create touch-optimized reports with dynamic scrolling, pinch and zoom, etc. You can also customize themes and colors and override format­ting to adhere to organizational style guidelines and brand standards.

It’s also easy to publish information to the Web and mobile devices, enabling rapid knowledge sharing and better-in­formed decision making. Large numbers of users, including those with limited analytical and technical skills, can view and interact with the reports, while IT maintains control of the underlying data and security.

Enable Mobile Access and Tethering

With Visual Analytics, what’s created can be published and accessed using mobile devices so decision makers can see and interact with critical information and decision-making data – anytime, anywhere – on iPad® or Android tablets. Having on-the-go access to current, relevant information means faster deci­sion cycles and uninterrupted workflows. Because critical information is always available, there’s no need for delays. HummingSoft also offers mobile tethering as an IT-managed option, so you can explore and interact with reports and visualiza­tions wherever you go – even when there is no Internet access available.